ABOUT ME
MY STORY
ART DIRECTION
& DESIGN LEADERSHIP
In my 15-plus years of experience as an award winning Head of Art & Design, Creative Director, Art Director and Designer I have crafted ideas for local and international brands, including Coca-Cola, Nestlé, Lion Nathan, Lexus, Nike, KFC, and the Museum of Contemporary Art. Known as a creative and design leader, I have a proven track record of transforming and elevating creative output while guiding teams to achieve outstanding results.
I’ve spent time at iconic agencies in Sydney, such as Saatchi & Saatchi, Publicis Mojo, DT Digital (AKQA), and Ogilvy. My multidisciplinary approach spans advertising, branding, design, experiential, digital, and beyond, allowing me to craft and guide solutions from start to finish.
I love work that excites clients and connects with customers in new and unexpected ways. Whether it’s growing a giant melanoma on Tamarama Beach or letting the public rename a museum, craft and design are always at the heart of what I do.
If you’re looking to bring bold ideas to life and make a lasting impact, let’s connect!
AWARDS
Cannes Lion
AWARD
D&AD
LIA
New York Festivals
Caples
Effies
IPA
Webby - Shortlist
Global Twitter Award